From dinnerware to dog leashes and hair salons to non-profits, I have been writing creative, engaging and effective copy for ten years.
The "trick" to my success is to develop a deep, impassioned knowledge of the subject or product, and to describe its goal in a dynamic, sincere-- yet concise-- manner. It doesn't matter whether its copy for a PayPerClick ad or for an entire eNewsletter, I work to ensure that my client's passion and belief in their service is expressed in the most engaging way possible.
Google isn't fooled by the same, tired old search engine optimization tricks, and neither are my clients' potential customers. Sure, I'll pay homage to classic tools like on-page SEO, and incorporate effective meta narratives and keywords in your webpage copy. Will that lure you customers to your site? Possibly. Will it make them buy? Probably not. Passionate, clever copy can translate those clicks to purchases. And I'm the one to write it.